Wild ride is the story of Uber. Now to anyone who reads news, at least parts of that story would appear familiar; the strength of Wild ride is it gives a highly readable, balanced and insightful account in a remarkably small package (just over 200 pages). It is worth mentioning that the author went beyond the usual research tools (interviews etc) while preparing for the book, working as an Uber driver himself for a while. I thoroughly enjoyed it, and to those who are interested in startups, it would make a pleasant and instructive read.
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